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Bloom Yoga
New Product Launch FOR a Heritage Brand
Client: Thompson's Tea
Industry: Beverage (Tea)
Product: Loose Leaf Tea
Client Request:
Thompson's Tea, a heritage brand known for its classic teas since 1921, wants to launch it's new loose tea products to appeal to a younger audience while maintaining its long-standing reputation for quality. The company is particularly interested in attracting Millennials and Gen Z without alienating its loyal older customer base. The launch identity should feel fresh and modern but still rooted in tradition.
Target Audience:
Demographics: Primary: Millennials (ages 25-40) and Gen Z (ages 18-24); Secondary: Baby Boomers and Gen X (ages 45-65).
Psychographics: Socially aware, appreciate authenticity, interested in sustainability and eco-friendly practices.
Client: Pawsome Pet Nutrition
Industry: Pet Food
Product: Organic, Grain-Free Dog Food
Client Request:
Pawsome Pet Nutrition, a well-established brand in the organic pet food market, is looking to rebrand to include a multigenerational audience. The brand wants to create a campaign that will draw in pet owners who seek top quality pet foods particularly for pets with food sensitivities or allergies. The challenge is to differentiate their new product line in a crowded market while maintaining brand reputation for quality and health-conscious products.
Target Audience:
Demographics: Pet owners aged 25-50, mid to high-income
Psychographics: Health-conscious, values natural and organic products, views pets as family members, actively seeks out the best nutrition for their pets, interested in pet wellness.
Pet Food Brand refocus
Client: Pawsome Pet Nutrition
Industry: Pet Food
Product: Organic, Grain-Free Dog Food
Client Request:
Pawsome Pet Nutrition, a well-established brand in the organic pet food market, is looking to rebrand to include a multigenerational audience. The brand wants to create a campaign that will draw in pet owners who seek top quality pet foods particularly for pets with food sensitivities or allergies. The challenge is to differentiate their new product line in a crowded market while maintaining brand reputation for quality and health-conscious products.
Target Audience:
Demographics: Pet owners aged 25-50, mid to high-income
Psychographics: Health-conscious, values natural and organic products, views pets as family members, actively seeks out the best nutrition for their pets, interested in pet wellness.
